Optimisation for a website is of two kinds: on page and off page. Most of the techniques that are used to bring the website to the top positions in the search engines are those for on page optimisation. There are two kinds of on page optimisation: one that is based on the structure of the website and other based on the content.
Domain: Your domain should talk to the users. It should have your major keywords. Also, get a.com name in the URL, which can help you go a long way.
This is self-explanatory. To buy from you, customers need to know who you are. An About Us page explaining who you are and what exactly you are doing can be helpful.
Make sure you have a contact page with all the contact details like phone numbers, postal addresses and e-mail Ids. Also, providing these details in all relevant pages of your website would be a great help for the users and can accelerate the sales.
A page that answers all the Frequently Asked Questions will be a great help and attraction to the visitors. Moreover adding your keywords there can lure the attention of search engines too.
Again another factor that can help in the optimisation of your website. Though most of the human visitors seldom read this page it can satisfy the search engines.
Do you want to hide any page from the search engine? Limit the search engines' access to your website using a robots.txt file.
Site map contains all the links to your web pages. A good site map would help the users and search engines alike by providing a summary of your website structure and a pathway to your interior pages respectively.
404 error page:
If any of your web pages have become dysfunctional let that be known to the users and search engines through a 404 error page.
Of course, the most important aspect of the content. Use keywords that are relevant to your content and business. Make sure they are not overused. Also, make use of them at all relevant areas like header tags, page title, alt tags, categories headings, etc.
This is where you need to be really careful. You need to satisfy both the search engines and the human visitors. The main optimising factor here is of course the keywords. However, you are selling the product to human visitors and not to search engines. Hence, if you think a few paragraphs stuffed with your keywords is going to bring the result you want you can stop your optimisation then and there. Human visitors need good, interesting and convincing content.
Since the title tag is displayed on top of your web page you need to take a lot of time and care to create it. Also, instead of making it long and too descriptive, keep it short and crisp using only the most necessary words. Also, its always better to have a title for all the pages in your website.
Another area that you can take advantage of to add keywords. Add relevant headings that can guide the users as to what the following text would talk about.
Alt attributes are those that explain an image. Since the alt attributes are loaded before the actual image itself they function as a guide to what the image will be about.
Anchor texts are the clickable text links in the page. Inserting keywords as anchor text can help in optimising for users and search engines.
You can consider on page optimisation as one of the initial and crucial factors of your actual SEO process. On page optimisation more or less decides the effectiveness of the off page optimisation. Do a great job of on page optimisation and your SEO process would be much more simple and easy.
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Posted by SEO Doncaster