My opinion about the above situation is that she did everything right, but just in the wrong place. The area she was targeting is a relatively deprived area , who's going to spend £10 per hour on a cleaner? Yorkshire in general does not have a large disposable income.
With regard to myself and setting up a web design business things I need to identify are
- Target market
- Best way to reach this target market
- Most cost effective way to reach target market
- What prices are people willing to pay