Imagine if you will, this common scenario.
A web site builder puts together his site. He is very meticulous about every detail. He's got the perfect domain name, his H1 tag just so, his anchor text perfect and enough content to choke a horse. He's gotten himself backlinks from some great sites. His site, after just a few days, is number 3 on Google's hit parade. He is on top of the world.
And then it happens...the dreaded Google dance, or as I call it, "The Google Shuffle." Maybe I should write a song about it. But I digress.
Anyway, the Google dance takes place and this site is now nowhere to be found. The site owner is in an absolute panic. So he starts tinkering with the site. He starts slamming it with content, some of it which is not so good, and goes about doing some other things that I won't mention here because I don't want to give anybody any bad ideas. He does everything he can to save his site...only to end up making matters worse and getting it sandboxed for life.
If only he had left things alone.
Truth be told, most new sites get a pretty good boost up the rankings the first day or two. This is common. Then, as Google gets a feel for your site, it then settles down to where it should be AT THAT POINT IN TIME. Then, when you've settled in, THAT is when you SLOWLY start to work on your site. Maybe add one or two pieces of content a day. Don't go crazy. And don't go crazy with getting backlinks either. Too many, too fast is trouble.
But don't tinker with the structure of the site unless there are really some major things wrong with it, in which case you wouldn't have hit number three on the hit parade in the first place. Your site, with many flaws, would have been nowhere to be found and you wouldn't be in a panic in the first place. Well, you'd be in a panic...just a different kind of panic. At least then, you'd have something to panic about.
SEO is a time intensive task. It doesn't happen overnight and it isn't permanent. There will always be new sites coming up and trying to take your place in the rankings. Therefore, you will always have to add content and get backlinks. But don't do it all at once and don't panic when Google does its dance.
It's just part of the process.
Sunday, 27 December 2009
Thursday, 24 December 2009
Wednesday, 23 December 2009
How Are Keywords Important to Your Network Marketing Business
What are keywords? They are words or phrases that people on the Internet use to search for product or services or other information. User of Google or some other search engine will type in words about information they are looking for. They don't know or care if they are good keywords; they are just looking information. The words or phrases the user types in becomes the key words that Google searches for on websites, blogs, article, etc. They can be one word or they can be a phrase. Google or other search engines will return search results that are ranked by relevancy.
How do you find good keywords? That is a great question. You can ask 10 people and you will get ten answers. Finding good words is an acquired skill. You jump and try some keywords and refine your words by what converts in the market. Having the right tools can make the process of finding words easier. You have access to several tools on the internet. Google provides an excellent keyword search tool. Wordtracker, also, has a free keyword search tool that works very well. Your job is to identify what words your target market is using in their searches on Google. Then position your information on your product or services with those keywords in the content so the search engines find your them and match it with the searchers request and to be displayed.
You are looking for words that help convert better. Continued research into the good converting words help form longer, long-tail keywords, more specific words. It will be difficult ranking high for a one-word keyword because there will be so many people using that word and they have more money than you. Long-tail keywords are words in a phrase, more than one or two words. For example: "Golf" is a very broad keyword and will return a lot of pages (309,000,000 pages), not very likely that someone will see your article or video; "Golf clubs" is better, more specific and less competition (37,600,000 pages); "Wood Golf Clubs" is more specific (1,810,000 ages). As you can see the more specific the keywords the less competition and more likely you can reach the first page of Google, which we all know is where the action is.
How do you use these words in your online business? Once you find good money keywords you use them in your article, video, titles and blogs. Anywhere you have a description or information that the search engines are going to look over and index. Google, Yahoo or Bing send out their spiders, small search program, to search for poplar keywords; place them in titles & sub-titles on your website or blog, in article titles and copy, and even in descriptions for videos on YouTube. This is the free search that you want. You are making your content visible as possible with words that users of the search engines are looking for. Want to increase Google's ranking of your site? Then start by adding your keywords to all parts of your website that you can (titles, sub-titles and other content) SEO is a complete package not just about the keywords in content only. The more times they show up in website titles, or blog categories the better your ranking. The whole package is what SEO is all about and create free traffic.
No one will we join your network marketing opportunity if they can't find you or it. Keywords are the connections that your content makes with the search engines. Money keywords are ones that users of Google, Yahoo or Bing are using to find information they are looking for. Don't forgot the great research tools that are available to you to reduce your work load, Google search tool or Wordtracker. Document your results so you can evaluate and adjust as needed. Once you have these words use them in your title, sub-title and copy in your website, article, blogs or videos. Don't abusive your use of these words. Besides you want your target market to think you know what you are talking about and get your point across in a knowledgeable manner.
How do you find good keywords? That is a great question. You can ask 10 people and you will get ten answers. Finding good words is an acquired skill. You jump and try some keywords and refine your words by what converts in the market. Having the right tools can make the process of finding words easier. You have access to several tools on the internet. Google provides an excellent keyword search tool. Wordtracker, also, has a free keyword search tool that works very well. Your job is to identify what words your target market is using in their searches on Google. Then position your information on your product or services with those keywords in the content so the search engines find your them and match it with the searchers request and to be displayed.
You are looking for words that help convert better. Continued research into the good converting words help form longer, long-tail keywords, more specific words. It will be difficult ranking high for a one-word keyword because there will be so many people using that word and they have more money than you. Long-tail keywords are words in a phrase, more than one or two words. For example: "Golf" is a very broad keyword and will return a lot of pages (309,000,000 pages), not very likely that someone will see your article or video; "Golf clubs" is better, more specific and less competition (37,600,000 pages); "Wood Golf Clubs" is more specific (1,810,000 ages). As you can see the more specific the keywords the less competition and more likely you can reach the first page of Google, which we all know is where the action is.
How do you use these words in your online business? Once you find good money keywords you use them in your article, video, titles and blogs. Anywhere you have a description or information that the search engines are going to look over and index. Google, Yahoo or Bing send out their spiders, small search program, to search for poplar keywords; place them in titles & sub-titles on your website or blog, in article titles and copy, and even in descriptions for videos on YouTube. This is the free search that you want. You are making your content visible as possible with words that users of the search engines are looking for. Want to increase Google's ranking of your site? Then start by adding your keywords to all parts of your website that you can (titles, sub-titles and other content) SEO is a complete package not just about the keywords in content only. The more times they show up in website titles, or blog categories the better your ranking. The whole package is what SEO is all about and create free traffic.
No one will we join your network marketing opportunity if they can't find you or it. Keywords are the connections that your content makes with the search engines. Money keywords are ones that users of Google, Yahoo or Bing are using to find information they are looking for. Don't forgot the great research tools that are available to you to reduce your work load, Google search tool or Wordtracker. Document your results so you can evaluate and adjust as needed. Once you have these words use them in your title, sub-title and copy in your website, article, blogs or videos. Don't abusive your use of these words. Besides you want your target market to think you know what you are talking about and get your point across in a knowledgeable manner.
SEO and You - The Basics
When it comes to SEO you need to know the basics in order to create and rank a page ranking. Why is this important to you in your business? Simply put, SEO deals specifically with search engine optimization. The search engines will rank your page in accordance with certain high ranking terms and will present your page in their listings according to that ranking. It sends out "spiders" to crawl your site looking for those keywords. If they find them, then they will be ranked accordingly. There are several tools that can be used to create this.
So how do you use SEO to increase your page ranking and get you more business? The answer is deceptively simple. You will create a page loaded with quality content that includes certain keywords in a certain way and in a certain percentage in order to rank your page. Let's explain what keywords are and how to use them. You will begin by choosing certain keywords that will rank your page higher. Services such as Google AdWords can be of service here. You will choose keywords to include in your text that a spider will pick up.
You will then write a small advertisement with these keywords so that the search engines can rank your page. AdWords will give you a choice of words to use and some synonyms that can also be ranked. After you have chosen your advertisement, you will choose how long it will run and what the cost will be. When you used this service, you will need to wait at least one month before your results will be ranked accordingly. Now let's talk about writing quality content with SEO and just what that entails.
When you are working with SEO, you need to understand how SEO works and how to use it to rank your pages. When you are writing quality content, the content must be engaging as well as having keywords. So what is the legal keyword density as supplied by the WC3? The actual keyword density to keep you out of trouble is supposedly no more than 3%. Any more than that can get you into trouble with them and as some have found out, blacklisted. This would mean at least a word count of 500 that would be for 1 percent would be 5 times. This needs to be adhered to.
After you have got your web page up and working, then the search engines will begin to search your page and begin to rank you. It will take time in order to get the ranking right. You may need to tweak your pages in order to get the higher ranking. Careful research into keywords and keyword costs can help you to keep your advertisement costs very low. While you can pay high dollar for high ranking keywords, you need to keep your costs simple so that you don't bankrupt yourself. This is the SEO basics for ranking your site and keeping it in the public eye.
So how do you use SEO to increase your page ranking and get you more business? The answer is deceptively simple. You will create a page loaded with quality content that includes certain keywords in a certain way and in a certain percentage in order to rank your page. Let's explain what keywords are and how to use them. You will begin by choosing certain keywords that will rank your page higher. Services such as Google AdWords can be of service here. You will choose keywords to include in your text that a spider will pick up.
You will then write a small advertisement with these keywords so that the search engines can rank your page. AdWords will give you a choice of words to use and some synonyms that can also be ranked. After you have chosen your advertisement, you will choose how long it will run and what the cost will be. When you used this service, you will need to wait at least one month before your results will be ranked accordingly. Now let's talk about writing quality content with SEO and just what that entails.
When you are working with SEO, you need to understand how SEO works and how to use it to rank your pages. When you are writing quality content, the content must be engaging as well as having keywords. So what is the legal keyword density as supplied by the WC3? The actual keyword density to keep you out of trouble is supposedly no more than 3%. Any more than that can get you into trouble with them and as some have found out, blacklisted. This would mean at least a word count of 500 that would be for 1 percent would be 5 times. This needs to be adhered to.
After you have got your web page up and working, then the search engines will begin to search your page and begin to rank you. It will take time in order to get the ranking right. You may need to tweak your pages in order to get the higher ranking. Careful research into keywords and keyword costs can help you to keep your advertisement costs very low. While you can pay high dollar for high ranking keywords, you need to keep your costs simple so that you don't bankrupt yourself. This is the SEO basics for ranking your site and keeping it in the public eye.
Links Or Content - What is More Important
I recently watched a video Matt Cutts of Google produced regarding the importance content versus the importance of links for your website. He basically said that if you build a one million paged website that only has two sites linking to it, most of the pages of the one million paged website would not get crawled by Google, and that the site would not be considered an authority site by Google.
Those statements shoot holes in the theory that if you build a large enough website, it will be considered an authority site by Google. The fact is that you need backlinks to your website in order to gain authority.
You need to be balanced in your use of this information, though. If all you build are one page websites, you are not likely to get many return visitors to your sites. One page websites give very little reason for visitor to return. They are also very unlikely to generate links from other websites without you having to build them.
A good overall strategy is to build medium to large websites and build as many links to them as possible. Make sure you have enough interesting content that people would be likely to come back and/or recommend the website to like-minded friends. With that strategy you can create a regular customer base, while building enough link strength to increase your Google rankings. The Google rankings, in turn, help you expand your customer base even more.
Those statements shoot holes in the theory that if you build a large enough website, it will be considered an authority site by Google. The fact is that you need backlinks to your website in order to gain authority.
You need to be balanced in your use of this information, though. If all you build are one page websites, you are not likely to get many return visitors to your sites. One page websites give very little reason for visitor to return. They are also very unlikely to generate links from other websites without you having to build them.
A good overall strategy is to build medium to large websites and build as many links to them as possible. Make sure you have enough interesting content that people would be likely to come back and/or recommend the website to like-minded friends. With that strategy you can create a regular customer base, while building enough link strength to increase your Google rankings. The Google rankings, in turn, help you expand your customer base even more.
Friday, 11 December 2009
Tuesday, 1 December 2009
Construct a Successful SEO Campaign For More Leads and More Clients
You may have heard the phrase "what you can't track, you can't improve". I hold more of an optimistic point of view when it comes to marketing, which is why I say; What you CAN track, you WILL improve. There is simply no other advertising or marketing medium more powerful, trackable, and predictable then search engine optimization (SEO). From a business point of view, every SEO campaign should commence with the idea that there will be a significant return on investment. Contrary to guessing what you can expect from advertising, SEO internet marketing is a much more predictable and trackable process.
Selecting the right keywords and keyphrases for your SEO campaign is critical for success. No one knows what your prospects are searching for better than you (at least we hope so). The best approach is selecting a variety of keywords and keyphrases rather than just the popular ones. High volume keywords are typically less targeted, therefor result in a lower conversion rate. Choose long tail and more specific keywords for better rankings and higher conversion rates.
Ensure that your revenue target is your ultimate goal when constructing your SEO campaign. It should not be measured in terms of website traffic, hits, or even how many times your site pops up in the search engine results pages. How many clients or sales are you trying to acquire with your SEO campaign? With the understanding of how much a new client is worth annually to your business, and what your average lead to close percentage is, you will be able to accurately determine how many targeted prospects you will need to drive to your website to meet your goal.
A successful SEO campaign will increase the number of visitors who are actively seeking your products and services. Successful SEO will create enough impressions on the search engine results pages to deliver enough visitors to meet your ultimate revenue target. By obtaining first page rankings, you're ensuring that your SEO campaign is running to it's maximum potential for your targeted keywords. Very few internet browsers advance beyond the first page in search results, which is why I personally consider the first page the only place to be. Continuous statistics show that a first place listing in the organic results acquire almost half of all organic clicks. The further down the page, the less traffic you receive. Conservatively speaking, a well executed SEO campaign will result in 5-10% of the total search volume for that keyword or keyphrase clicking through to your website.
Written by Adam Skiba
Selecting the right keywords and keyphrases for your SEO campaign is critical for success. No one knows what your prospects are searching for better than you (at least we hope so). The best approach is selecting a variety of keywords and keyphrases rather than just the popular ones. High volume keywords are typically less targeted, therefor result in a lower conversion rate. Choose long tail and more specific keywords for better rankings and higher conversion rates.
Ensure that your revenue target is your ultimate goal when constructing your SEO campaign. It should not be measured in terms of website traffic, hits, or even how many times your site pops up in the search engine results pages. How many clients or sales are you trying to acquire with your SEO campaign? With the understanding of how much a new client is worth annually to your business, and what your average lead to close percentage is, you will be able to accurately determine how many targeted prospects you will need to drive to your website to meet your goal.
A successful SEO campaign will increase the number of visitors who are actively seeking your products and services. Successful SEO will create enough impressions on the search engine results pages to deliver enough visitors to meet your ultimate revenue target. By obtaining first page rankings, you're ensuring that your SEO campaign is running to it's maximum potential for your targeted keywords. Very few internet browsers advance beyond the first page in search results, which is why I personally consider the first page the only place to be. Continuous statistics show that a first place listing in the organic results acquire almost half of all organic clicks. The further down the page, the less traffic you receive. Conservatively speaking, a well executed SEO campaign will result in 5-10% of the total search volume for that keyword or keyphrase clicking through to your website.
Written by Adam Skiba
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