SEO Techniques - The On Page Factor

Driving high quality targeted traffic to your website is no easy feat. We all know that importance of content and off-page optimisation techniques such as backlinks. Although these are all points to focus on, just a few slight on-page tweaks can make a huge difference to gaining higher visibility in the search engines results pages (SERPS) therefore, potentially helping to increase affiliate commissions and AdSense clicks.

Title

This is probably the most important thing to do almost as soon as you create your page. Ensure your most important keyword is towards the beginning.

Description

Although this will not help your rankings, this does help Google identify what your page is about.

H1 header tags

The main title of your page should be a H1 HTML tag. This lets the search engines know what your page is about. It serves the same concept as reading a newspaper headline. The H1 heading should match your page title to increase its relevancy.

File naming conventions

To increase your chance of ranking high, ensure that your filenames match your page title and H1 tag; this should ideally all be the same. Do not use spaces but hyphens instead as these are seen as spaces. For example, www. yourdomain.com/ my-keyword-phrase.html. Also, keep your filename in the root directory or as high up the hierarchy as possible and in an ideal world, your domain name should also be keyword rich or at least contain your keyword in some way, shape or form.

Clean Code

Try and avoid using any JavaScripts, heavily nested tables or session IDs. Flash is also something which one should avoid as this causes all sorts of indexing issues although Google seems to be getting better at crawling Flash sites. If you want to specify fonts, colours, sizes and more then these can be incorporated inside CSS or external include files. This means that the Googlebot can crawl your content quickly past all the clutter and without any major problems. The more the code conforms to web standards, the better. You can visit the website of the World Wide Web Consortium (w3c) and test your site code against their many validators.

Navigational Structure

Create a site structure which the crawlers can access quickly. Try to avoid using Flash or JavaScript and stay with simple HTML keyword anchor text for maximum effect.

Image Optimisation

This can be a very powerful way to drive traffic. For example if we want to target the term 'blue type widget' we would save our image as blue-type-widget.jpg. We then use the keyword phrase and place it inside the 'alt' text and then place this code towards where the keyword is mentioned in your site content. So our code will look something like this; < src ="blue-type-widget.jpg" alt="Blue Type Widget">. If this is a low competition key phrase, then chances are you may rank high in Google images or other search engines. This is nice referral traffic and all helps towards your AdSense clicks.

Interlinking

Internal page linking can be a good way to tell Google about the theme of your pages. By using targeted relevant anchor text, you can help increase your rankings and also help to distribute any PageRank your site may have. Don't do this to every keyword you can think of but maybe a few potential keywords in a page.

Content

This is what makes or breaks your page. All the above techniques will compliment your page and SEO efforts if you have good quality content that is relevant to your website's theme and user's search, this will in turn add value. They say that 'content is king' and this has always been the case ever since the inception of the world wide web. Don't forget to use bold and italics to emphasise points in your content but don't overdo it.

Whatever you decide to do, remember that to build a long-term sustainable site, one must adhere to white hat techniques and good SEO practices as this will not only build trust and credibility, but a solid foundation for your pages to rank high and earn you revenue for the future.

Written by http://windowblindsandshades.net/

Posted By South Yorkshire SEO

On Page Optimisation - Major Factors

Optimisation for a website is of two kinds: on page and off page. Most of the techniques that are used to bring the website to the top positions in the search engines are those for on page optimisation. There are two kinds of on page optimisation: one that is based on the structure of the website and other based on the content.

STRUCTURAL FACTORS

Domain: Your domain should talk to the users. It should have your major keywords. Also, get a.com name in the URL, which can help you go a long way.

About Us
This is self-explanatory. To buy from you, customers need to know who you are. An About Us page explaining who you are and what exactly you are doing can be helpful.

Contact page:

Make sure you have a contact page with all the contact details like phone numbers, postal addresses and e-mail Ids. Also, providing these details in all relevant pages of your website would be a great help for the users and can accelerate the sales.

FAQ:

A page that answers all the Frequently Asked Questions will be a great help and attraction to the visitors. Moreover adding your keywords there can lure the attention of search engines too.

Privacy Policy page:

Again another factor that can help in the optimisation of your website. Though most of the human visitors seldom read this page it can satisfy the search engines.

Robots.txt file:

Do you want to hide any page from the search engine? Limit the search engines' access to your website using a robots.txt file.

Site map:

Site map contains all the links to your web pages. A good site map would help the users and search engines alike by providing a summary of your website structure and a pathway to your interior pages respectively.

404 error page:

If any of your web pages have become dysfunctional let that be known to the users and search engines through a 404 error page.

CONTENT FACTORS

Keywords:

Of course, the most important aspect of the content. Use keywords that are relevant to your content and business. Make sure they are not overused. Also, make use of them at all relevant areas like header tags, page title, alt tags, categories headings, etc.

Text content:

This is where you need to be really careful. You need to satisfy both the search engines and the human visitors. The main optimising factor here is of course the keywords. However, you are selling the product to human visitors and not to search engines. Hence, if you think a few paragraphs stuffed with your keywords is going to bring the result you want you can stop your optimisation then and there. Human visitors need good, interesting and convincing content.

Title tags:

Since the title tag is displayed on top of your web page you need to take a lot of time and care to create it. Also, instead of making it long and too descriptive, keep it short and crisp using only the most necessary words. Also, its always better to have a title for all the pages in your website.

Headings:

Another area that you can take advantage of to add keywords. Add relevant headings that can guide the users as to what the following text would talk about.

Alt attributes:

Alt attributes are those that explain an image. Since the alt attributes are loaded before the actual image itself they function as a guide to what the image will be about.

Anchor text:

Anchor texts are the clickable text links in the page. Inserting keywords as anchor text can help in optimising for users and search engines.

You can consider on page optimisation as one of the initial and crucial factors of your actual SEO process. On page optimisation more or less decides the effectiveness of the off page optimisation. Do a great job of on page optimisation and your SEO process would be much more simple and easy.

writtern by http://www.thewebclinic.co.uk/

Posted by SEO Doncaster

Keywords For Your Website

When choosing keywords for your website, it's important to understand that not all competition for keywords is created equal. I'll give you an example to show you what I mean.

Imagine you check the keyword for "large dog collars" into Google with quotes. And the results are 25,000 competing sites. Next you check the keyword "how to lose weight fast with xyz". You check that keyword and the results say 25,000. You may believe that it's just as easy to create a webpage optimized for the weight loss keyword as it is the dog collar keyword. However, that's not the case. Here's why:

The sites that are competing for the dog collar keyword are created by people probably not as SEO savvy as the weight loss group. In their words, in the highly competitive areas such as weight loss, even if you find a relatively low traffic keyword, it is not as easy to rank well for that keyword as it is in an area like dog collars where there may not be as many SEO professionals. In the large areas, there are more SEO professionals optimizing for those pages. So even if the competition is the same for a keyword, the quality of that competition may be very different.

It is far easier to use SEO and rank well in smaller areas than in large areas regardless of what the individual keyword competition shows. It's very important to remember this because many beginners choose to go into those large areas such as weight loss, dating, home foreclosures, etc. thinking they can find keywords which have little competition and then be able to write for them. Always remember that in those large areas there's much money to be made and where the money is, the professionals will follow. Not nearly as many professional SEOers will be creating sites in the smaller niches that aren't as lucrative.

So do your homework and research the areas well. If you spend your time in the smaller niches, you will have less competition and faster results.

Steve Weber

Website Design and SEO

Internet marketing, no doubt, has integrated various market and business economies into one global economy. As far as conveniences of targeted customers are concerned, it is nothing short of a boon. For business enterprises, internet marketing has opened various accesses of avenues by marketing essential and profitable plans to their clients who cling over their websites for such links. This remarkable turn of events in the smooth functioning of global market is largely attributed to two of its most integral parts: Web Design and Search Engine Optimization (SEO).

A Web Design is nothing but the process of designing web pages, websites, web applications or any other web multimedia. This essential component of internet marketing is quite helpful in generating a substantial environment in order to access and distribute valuable information in numerous formats. In order to lure huge traffic to your website, your website design should be properly fabricated so that it is rich in relevant content that a visitor wants to seek. By and large, the whole process is sophisticated but it's still undoubtedly the most reliable progression to reach to the global audience with their products, services or ideas on display on the internet.

A Search Engine Optimization, on the other hand, is solely responsible for reformulating and defining the volume of traffic to a website from search engine via algorithmic search results. To shape an effective internet marketing strategy, SEO is simply a mechanism or tool of how search engine works and what targeted clients or customers search for. Optimization of a web site entirely depends on HTML coding and editing its content. Its benefits are supremely eye catching. An effective SEO strategy always comes with endless opportunities and is always handy, and together it creates some of the biggest strategies like link popularity, keyword research and website marketing. What actually it does is that it prepares the content (attractive and rich in relevant information) and draws users or clients to your website. When the same content is distributed properly with keyboard phrases, it allows search engines spiders to bring out the proper and best ratings. Similarly, all the other pages mark a striking resemblance to a central theme in some or the other way.

Thus, work in tandem, or in other words, both are closely related to each other. Choosing a professional web designer and an equally efficient expert in SEO is a daunting task for most of the company owners as an unprofessional web site can't be regarded as trustworthy. This could land you in some serious trouble as you are bereft of some of the desirable patrons essentially needed to market or advertise your items on the internet. In brief, a fine web site design would take in the confidence of any business owner in order to arrive at a good search engine ranking. This is the reason why online marketing professionals focus a lot more than usual on web design techniques and SEO.

Article by http://www.webpositiong.com

Added by Webmojo SEO Doncaster

Easy Navigation in Web Design

Website exist on the internet for various reasons; some use it for personal reasons, some for business and some for marketing reasons. Whatever is the reason for a website, it is important that the website has a professional looking web design to project the required image of the business or person.

It is generally better to create a web design that is structural and interactive so that it is service oriented. This way, the intention of providing information via the website is met as surfers find it easy and convenient to access that information.

Poor website are of no use

Always remember that the primary goal of a web design is to meet the visitor's demands and expectations. This can be done with an effective web design for a poorly designed website is of no use at all. Poor website designs only lead to poor load time of the website, poor content in the website, poor navigation, poor browser compatibility, poor organization and on the whole, poor overall appearance of the website.

Besides offering information about your service or product, the website has to have a face value that directly reflects your personality or business. It is only with these tips implemented in your web design will you be able to gain heavy website traffic, increase your website popularity, use numerous reciprocal links and work at marketing sales from visitors.

It is always better to aim at creating a web design that is simple where everything is obvious to the new visitor. The best thing to do is to stick to a simple and interactive website design like in Google, Yahoo and eBay. These sites follow standard layout patterns with logos, content and navigation links all found in the right places.

Implement a proper navigation menu in the website design

Ensure that your web design has a proper navigation menu so that your visitors can use the website with ease. This way, they will be able to find out what they were looking for in the website in the first place.

When adding colors to your website, use them to a minimal. It is with the right color scheme and combination that you will be able to create a professional looking website design. Too many colors only spoil the impact of the website, and can be irritating to many people.

Use a meaningful and well-formed title when creating your website makes it easier for visitors to find the contents of the website. So build your website using a meaningful and well formed title.

Consistency is important in the website design

Of course, it is very important to maintain consistency in your website. This can be done with the help of CSS style, which is a time saver in maintaining consistency. With the right use of CSS, your website is easily accessible by visitors and the search engine.

Similarly, use the same hyperlinks, background and navigation menu in your web deign. You could also consider using web design templates so that there is consistency in the website. With the right control and use of HTML and XHTML code in your web design, you will also be able to improve the accessibility, compatibility and usability of your website.

John Mahoney is a freelance author who writes about Website Designing. For more information about John visit his website: http://www.techstore.ie.

Flourishes and Swirls in Inkscape

A short tutorial on creating vector flourishes and swirls in Inkscape the open source Vector graphics program.


Video by Webmojo SEO Web Design Doncaster

Web Design a little later

Ive been up and running or should say slowly walking for a little while the birth of my youngest son a year tomorrow slowed things down a little but I'm starting to build more momentum again. It's a little slow at the moment and that's mainly due to me finding it difficult to juggle looking after a baby and working. I'm promoting webmojo Web Design Doncaster as much as I can at the moment.

My intention is to network at least five times a month ill let you know how that goes.